Top 7 eCommerce Trends in India
Some of the top ecommerce websites in India that have adopted the ecommerce mobile trend include shiprocket 360, which was previously known as Kartrocket, SellMojo, BuildaBazaar's, Shopify, MartJack and StoreHippo, among others. This is a clear indication that the only way for an ecommerce website to earn revenue is by adopting the mobile trend. Your website should be accessible using any mobile phones. This way, people will be able to shop on the go and view your products without any problems. At the end of the day, you will increase your sales and get new customers. This trend has already picked up, and researchers are projecting an increase in the number of people shopping with mobile phones within the next few years.
The chatbots are very strategic, and they execute great tasks. They have minimized the amount of time a customer has to wait to get a response from an online website. What makes them even more important is that they are coded to help customers locate specific products in a list of more than a thousand products. This is a smart way to ensure customer satisfaction and avoid the loss of a potential client simply because you took ages to reply to their question or inquiry. With such great functionalities, the trend is gaining popularity among a number of website owners with many having plans underway to include the program in their ecommerce platforms. India being a highly populated country, the use of chatbots will not only improve buyer-seller interaction but also lead to an increase in sales.
Unlike text content where you can simply coin a number of charming words to end up with a convincing article for the online buyer, video content require skills and creativity. This is because you have to sell the product within a very short time. Most of these videos don't even go past 30seconds. You thus have to mold a good strategy with which you will use to highlight the main features of the product, explain why it is important to the buyer and what makes it extraordinary from the other contemporary products. The best part about video products is that once the buyer understands the video, chances of him or her purchasing the product is high. The trend is so far being used by some of the biggest ecommerce websites in India to increase both traffic and sales and very soon a number of ecommerce website owners will be adopting it too.
Voice assisted search
India is already experiencing a social media revolution in the ecommerce sector. A number of Instagram and snapchat shops are being used to sell products to Indians. This is done by using a link that leads straight to the merchant's website, and within a few minutes, the buyer will be done with the transaction. There are other social media apps however, which allows the buyer to complete the whole transaction by just using the social media app. This includes viewing of the product and paying for the product. The social media trend is making strides with China on the lead. This trend is also set to be used by a huge number of Indians in a bid to make online buying conveniently.